“99HITFM” first went on the air as “99.5 KADI” in June 1990, the station employed approximately eight people; Chicago-based Snowmen Broadcasting Inc. owned it and RC Amer was a sales representative.
In the years between, Amer moved into the role of sales manager, then station manager, before purchasing KADI through Vision Communications Inc., a company Amer owns with his wife, Karen. The purchase was finalized in 2000, but Vision Communications had a management agreement with KADI since 1994, the year Amer formed the company.
Staff grew to the 20 there today, and 99 Hit FM reached the top spot in Arbitron’s ratings for contemporary Christian stations in the 18- to 34-year-old women category, its target market.
Some of the station’s biggest points of pride are in its community involvement. The station and its listeners have taken on causes from the Good Samaritans Boys Ranch to Ozarks Food Harvest. 99HitFM has sponsored the annual Children’s Miracle Network Radiothon, which raised more than $30,000 in 2006. The station has also sponsored Relay for Life events for the American Cancer Society. 99HitFM and was the first Springfield media outlet to promote and broadcast live from the annual “I Love America” Celebration hosted by James River Assembly every Fourth of July.
99HitFM has helped bring some of the top names in Christian music to Springfield including: TobyMac, Skillet, Third Day, Thousand Foot Krutch, SeaBaird, House of Heroes, Echoing Angels, After Edmund and is known within the industry for breaking new bands and artists like Sixpence, Superchic, Barlow Girl, Caedmans Call, FFH, Decemberadio, and Sanctus Real.